COURSE: Advanced Digital Marketing Training

Master powerful Digital Marketing skills needed to captivate your audience, drive more sales for business and advance your career immediately. The course consists of the essential mix that will give you mastery of the skills and tools needed to build brand success through the Online Space.

We have designed a professional learning package that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities, It will boost your credibility, transform you into a specialist in your field and help you earn higher incomes.

Learn all about marketing, advertising, campaign management through the PPC marketing model, social network and research to build the marketing strategy that will take your company or business to the next level through the use of the internet. This comprehensive course teaches the key digital marketing skills required for the modern business world.

This is an advanced training that takes you from novice, beginner or intermediate learner to an expert professional in one single leap; becoming a master of Google Ads, social media marketing and SEO, Analytics, mobile marketing and many more.

Those who should register:
• Traditional Marketers and Marketing Executives
• Marketing Managers
• IT Managers
• Small Business Owners
• Career Changers
• Entrepreneurs
• Those responsible for developing or implementing a digital marketing strategy for their organization
• Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
• School Leavers determined to skip the unemployment rat-race and start off to a promising career quickly

At the end of this training, you will be able to:
• Increase your website’s visibility through Search Engine Optimization (SEO)
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Get more qualified leads from your online activities
• Capture, segment and manage subscribers to plan and execute a successful email
marketing campaign
• Use suitable social media channels to grow and engage an audience
• Measure and optimize social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyse and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business

Training Modules
1. Marketing Fundamentals
2. Advertising Campaigns
3. Content Marketing and Copy writing
4. Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
5. Social Media Marketing
6. Search Engine Optimization (SEO)
7. Paid Search (PPC) Using Google Ads
8. Display and Video Advertising
9. Email Marketing
10. Website Optimization
11. Analytics Using Google Analytics
12. Digital Marketing Strategy
13. Ad Development
14. Online PR Strategies

You also get these post-training Support from us:
• Key Planning and Reporting Templates
• Full Unlimited support on your first campaign
• Well profiled Nigerian B2B and B2C Email and Phone Number Databases (40,000 Verified Contacts)

Training Duration: 3 Weeks
Training FEE: ₦20,000


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